0.5 million. This figure expands into the low-seven figures, once the customer has adopted more than one endpoint, like an Apple Business Chat or WhatsApp or SMS. Within the past year, the major consumer technology companies, such as Google, Apple, Facebook and WhatsApp have all leaned in to conversational commerce, and integrated into our platform. We are leading a transformation when it comes to how brands engage with their consumers and have been making the product and market to continue into our momentum. We are sitting on one of the richest data sets of conversational data in the world. But started out as a bot only deploying to one brand, quickly transformed into a planned rollout of web messaging the bots across every one of the retailers brand. At the start of 2018, just over 25% of messaging in conversations involved automation. One of the areas we want to start ramping is our sales group. We expect that over the next two years just about every large brand will determined how they want to participate in conversational commerce. I haven’t had that in many years now, but yet you guys are, quietly, still there for me.
There are more than 35 ready-made templates for bots to choose from, and you can customize everything using the drag-and-drop editor. This digital adoption rate is going to be big, with a far-reaching implications to society, economists are calling the brand and together with AI business, the fourth industrial revolution. It is worth calling out that we saw strength in both enterprise, where we signed several seven-figure contracts, and midmarket-SMB in generating record demand after we increased our focus on selling conversational commerce solution to smaller businesses. In 2017, LivePerson halted the sale legacy solutions and shifted to only selling live engage. We are pleased to announce that LivePerson signed a multiyear deal with Delta Air Lines, which Fortune has named the world’s most admired airlines for six straight quarters. Regardless of how the messages are delivered to the customer, you can access the full conversation from Shopify Inbox or the mobile Inbox app. Spinelli adds, “For the consumers looking for order status, a bot can easily handle that inquiry, while more complex questions, like order upgrades or returns may be better handled by an agent for a richer conversation. We’re looking forward to supporting Delta in their work to connect with customers on their channel choice through our new technology.
Customers can chat with representatives, make payments via Apple Pay, schedule appointments, even change their seats on airplanes, all through iMessage. It’s pretty easy to imagine now that most companies that want to be directly connected to a consumer through Apple Business Chat, WhatsApp, Facebook, SMS over the next few years. So basically, 24 months, we have zero revenue in live engage in messaging, and today, it’s $150 million in two years. While shares in LivePerson (LPSN) have been a hot commodity as of late, the truth is that the company has been publicly traded since April of 2000 – well over 21 years now. And Chris will provide more details, but we’d anticipate that this investment will accelerate LivePerson’s momentum and positioning to approach if not achieved 20% growth by the fourth quarter of 2019 and to generate at least 20% growth if not better in 2020. My conviction in these targets come from two points, that have been well established in 2018. First, conversational commerce is real and gives substantially very large opportunity. They projected that by 2022, at least 5% of digital commerce will only be dedicated and initiated by AI.
I’d argue that there isn’t another company out there that can quantify as much demand being generated from conversational commerce. LivePerson is a publicly held American technology company that develops products for online messaging, marketing, and analytics. Certain portions of Company web site (i.e. newsletters, articles, commentaries, etc.) may contain a discussion of, and/or provide access to, the Company (and those of other investment and noninvestment professionals) positions and/or recommendations as of a specific prior date. And even the web and apps. AIT News Desk is a trained group of web journalists and reporters who collect news from all over the technology landscape. We now have a well-established reference book customer base in key geographies and verticals, who have proven the ROI scalability of conversational commerce on our platform. When you see a negative or inverted bracket at your ‘Amount Due’ column, this means you have overpaid. Be sure to read through to the end as you’ll see more advanced techniques towards the end of the post. Read this article to learn more about goals. Over the next two years, our ARPU for enterprise mid-market increased more than 40% and we added more than $150 million of total contract value during that time frame.