Canned responses help your agents respond quickly and internal chat speeds up collaboration. Set as many personalized conversations and responses as you want, making it easier for both parties. You can also set templates to default and save time. They shop for and deliver groceries to Shipt’s members within a requested time frame. Over time if we continue to provide great content and are careful to not overpromise we will gain their trust. The volume of this industry was estimated at over $2 billion in 2010, but this number has almost doubled since that time. Educational material on an important industry issue – e.g. detailed explanation of the HIPAA regulation and its impact on our industry o “How-to” guide or video on an aspect of their function – e.g. 7 tips for making the world’s best customer testimonial video o Best-practice template or spreadsheet for a function they need to perform – e.g. Excel template for creating a monthly demand generation dashboard report to management o Compilation of interviews with industry experts on a relevant subject – e.g. ebook with tips on how to grow your blog by 5 leading business bloggers o Free training lessons on a relevant topic – e.g. the first 2 training videos on how to optimize your website for search engines o Free industry analyst report relevant to their function – e.g. Forrester report on the future of digital marketing o Lists.
There are many examples of consumer brands that have figured this out, like the Lauren Luke makeup videos my daughters watch where a young woman started doing unscripted YouTube make-up tutorials and turned it into a $100 million business. Do we provide a lot of truly helpful and valuable content that makes our customers’ lives easier, teaches them a valuable skill or helps them solve their business problems? 2 seconds so make it super easy – fewer form fields the better yy How do we A/B test all our content and offers on the site and blog in order to improve our conversion rates? Have we done a gap analysis to make sure we have great content assets for those most frequently asked questions? In addition to creating great, helpful content you’ve got to make sure you provide the right pieces at the right stage of the customer’s buying journey. If the teacher asks to correct, change or add a term paper, or thesis written by our essay writer, then within 14-30 days from the date of the order, the executor will make all the relevant improvements free of charge.
If they judge your self-interest as high then the trust is eroded. It may sound corny but we want to create a relationship with the customer through our content, and then hopefully if we do our job right they want to learn about one of our solutions. Of course, HubSpot practically invented the concept and has done a super job of providing content to help marketers regardless of whether you use their software or not. What measures do we have in place to track sales progress with each lead and deliver marketing content to help accelerate down the funnel? How do we track and report on the conversion of leads into revenue and attribute to the marketing spend in order to determine ROI? Do we have a marketing automation SaaS? “You have to give value to get value” – in other words, no one wants to fill out our form unless we give them something awesome One test of our offer is whether or not it is something people might actually pay for versus just another collateral piece.
My teams get tired of me saying “you have to give value to get value,” meaning that our content needs to be so good that the reader wants more. Andrew Davis Give value to get value. Have we defined every step in the process for handling the leads – e.g. who answers the phone and asks qualification questions, who checks the inbox and how fast do they call the lead back, how do they get the lead to the sales person or to the marketing team for nurturing, what is the SLA for sales to respond? Jay Baer Content is the very nucleus of literally everything we do in marketing: website, ad campaigns, social media, email, lead nurturing, organic search, webinars and trade shows. Here are some examples of helpful content. There are different types of tests for typing. Publishing new content types? There is a lot of overlap across stages but here is a directionally correct idea for where each content piece fits best.